Ever since childhood, no matter what type of puzzle, watching a multitude of seemingly random, individual pieces come together to create one glorious, unified solution has always been a source of tremendous satisfaction for me. It bestows a sense of calm and order, the way everything falls neatly into place when it’s just right.
This love of solving puzzles eventually led me into the world of architecture and planning, where the puzzle pieces instead became programmatic requirements and aesthetics. The beauty in the architectural solution is not just a building, but the blending of the elements in a harmonious and insightful way, so that people are connected with and positively affected by the spaces in which they live and work. Through the use of materials, proportion, and a sense of creativity, the message is received visually, physically, and emotionally and it just feels right.
It is this non-verbal communication which is so fascinating in graphic design. A logo or single piece of print - pamphlet, sign, or label - can communicate a small business personality, focus and services in one glance. This make-or-break moment can often be the difference in gaining a potential client or customer, or having them look elsewhere. It's what I love about the design challenge. And, I delight in helping others build their businesses be delivering the best messages to their customers.
Joey Ann Marshall, Architect